Are you looking for a career path that will pay the bills and also be creative and fun?
Video production is a field where your creativity can earn you a living. The demand for video content is booming. The industry is exploding with opportunities and is also seriously exciting work.
The fact of the matter is that video is king these days. Every company needs video. Every brand needs content. And someone has to make it happen.
Guess who could be that someone?
In This Article:
- The True Reasons Video Production Careers Are Booming
- How The Industry Is Expanding (Statistical Proof Included)
- Different Paths To Success In The Industry
- Why This Career Is So Rewarding
The True Reasons Video Production Careers Are Booming
Video is how the world communicates these days.
Whether it’s Netflix, TikTok, YouTube tutorials or Instagram reels, video content is absolutely everywhere. That growth in demand is fuelling more opportunities than ever before for those in the film distribution and production field.
Businesses large and small are now understanding the importance of investing in quality video production. And they need to hire people who know how to produce this kind of content.
Synima is one example of a professional video production company that’s experienced this demand from the ground up.
But what is it that makes a career in video production so rewarding in particular?
Creative Meets Technical
Film production is a beautiful crossroads of creativity and tech skills. Some days you could be shooting on location. The next day you are colour grading during post-production. The work is constantly varied.
Whereas other jobs may seem monotonous after a while, working in video production always presents new challenges. Whether it’s meeting with clients, developing new ideas, editing footage or designing graphics, there is always some element of freshness.
Job Stability in An Industry That Keeps Growing
The U.S. Bureau of Labor Statistics is expecting around 6,400 annual job openings for film and video editors and camera operators from 2024 to 2034.
In other words, this isn’t an industry in decline, but one that will continue to grow and create new opportunities over the next decade.
And here is the icing on the cake…
This will also be caused by replacement needs as workers retire or switch industries. In other words, there is a constant need for new talent to fill these roles.
The Industry is Continuing To Grow And Expand
I like to look at the numbers to see a bigger picture:
By 2024, the global film and video production market had a valuation of $297 billion and is projected to reach $429.8 billion by 2034.
The expansion of the next 10 years is set to be astronomical.
And what’s causing this surge?
- Streaming platforms demand new video content every day
- Companies are realising the power of video for marketing
- Social media video is huge
- E-learning is booming. Video is a must-have for this
- Corporate training is shifting online with video
Doesn’t that sound impressive?
The streaming revolution has fuelled this. The increase in time spent watching streamed content now makes up for over 40% of total TV time in 2024 according to Nielsen data. That number is only growing each year.
The more time watching streaming content grows, the more video content will need to be produced. More videos means more jobs for production specialists.
The Variety Of Career Paths Available
I personally love the fact that you can actually have many different career paths within the video production umbrella.
Production Roles
- Directors (Who oversee the project)
- Cinematographers (Capture the images)
- Camera Operators (Capture the footage)
- Lighting Technicians (Set the mood)
- Sound Recordists (Capture the audio)
Post-Production Roles
- Video Editors (Put it all together)
- Colourists (Grade the footage)
- Sound Designers (Design the audio landscape)
- VFX Artists (Visual Effects)
- Motion Graphics Designers (Animated graphics)
Business and Management Roles
- Producers (Manage budgets and schedules)
- Production Managers (Coordinate logistics)
- Account Managers (Oversee client relationships)
Each of these roles can offer a very different working experience. Some professionals love to work behind the camera, whereas others love being hands on in the editing room. You have options.
Why A Career In Video Production Is Rewarding
A career in video production will give you both job security and a diverse working experience, but I think it offers more than that.
Creative Satisfaction
Video Production is storytelling. It is taking ideas and turning them into reality. Something people can watch and engage with. That creative fulfilment that people find in most jobs is difficult to find here.
Seeing your project come together and flourish after weeks of hard work? In my opinion, that satisfaction is truly priceless.
Multiple Industries You Can Work In
Video production also allows you to work in virtually any industry:
- Film and entertainment
- Advertising and marketing
- Corporate communications
- Education and e-learning
- News and journalism
- Sports broadcasting
- Live events and music videos
I love that flexibility. If demand dips in one area, I know that I can work somewhere else. Great for career security.
Freelancing Opportunities
The fact is that most professionals in this industry will eventually either start their own video production business or end up freelancing. This has become increasingly easy with the rise of more affordable professional gear.
A person with experience and a great portfolio can get a client base together and work on their own. I find that kind of entrepreneurial freedom very appealing.
Continuous Improvement
The best part is that there is always more to learn in video production. Technology and trends change. Cameras, editing software, colour grading systems and distribution platforms will all keep evolving over time.
I am constantly learning. I know that after a couple of years, I know more than I did the year before. For people who enjoy continuing education, there is never a dull moment.
How To Break Into Video Production
I should add that entering into this industry is easier than ever.
While some professionals may have gone to film school, many are self-taught. There is a wealth of information and tutorials online. Practice your skills, do personal projects and build your portfolio.
Networking with other professionals is also key. Get involved in the industry, understand what is trending and keep an eye out for opportunities.
A few tips for starting:
- Learn industry software like Adobe Premiere or DaVinci Resolve
- Practice by creating content for local businesses
- Build a portfolio of diverse work
- Network with others in the industry
- Keep up with new trends and technologies
It can be a non-linear journey. I know some professionals started as production assistants and worked their way up. Others became freelancers day one. Both can lead to rewarding careers.
Wrapping Up
Video Production as a career has a lot to offer in this modern job market.
It allows for creative and technical expression. It also offers a stable job in a growing industry. You also have a lot of career paths to choose from, as well as the potential for entrepreneurial freedom.
The global market is expanding. Streaming services need content. Companies need marketing videos. Social media videos are needed constantly.
Video production skills are valuable in any sector. For those with a passion for video and a willingness to keep learning, I think it makes for a fantastic career.
Are you ready to take the next step?
